From leads to opportunities
Qualification criteria, clear stages and follow-up so every contact has a next step.
GROWTH, CRM & AUTOMATION
Growth
needs a
system.
Connect your acquisition, CRM and automation to turn more opportunities into business.
Independent consulting · LATAM + North America
N / 01YOUR GROWTH, CONNECTED•••
NODALTO
AcquisitionDemand with intent
CRM & pipelineYour next opportunityFollow-up activated
AutomationThe right action. At the right time.
Attract→Connect→Convert
From the first interaction to the close.
STRATEGY AND EXECUTION WITH YOUR STACK
HubSpotGoogle AdsLinkedinGoogle Analytics
THE STARTING POINTEverything you do to grow.
Everything you do to grow.
Moving in one direction.
A campaign starts the conversation. A well-designed process moves it forward. Data shows you what to improve.
From tasks to workflows
Automation that connects marketing and sales, with clear rules and ownership.
From data to decisions
Measurement and reporting to understand what works, where friction appears and what to prioritize.
SOLUTIONSDesigned to connect.
Designed to connect.
Built for growth.
01 / THE CORE OF YOUR OPERATIONCRM &
CRM &
automation.
A commercial foundation that is structured, connected and useful. From implementing HubSpot to improving the processes your team uses every day.
- HubSpot implementation, audits and management.
- Sales pipelines, lifecycle stages and assignment rules.
- Lead scoring, nurturing and marketing automation.
- Data quality, integrations and reporting.
A CRM built around your sales process, with documented workflows and visibility into your opportunities.
Let’s talk CRMONE OPPORTUNITY, ONE NEXT STEP
Contact capturedForm · Campaign · Website
QualificationProfile + intent signals
Scoring criteriaAssignmentOwner + next step
Assignment rulesFollow-upNurturing or sales outreach
Illustrative workflow · Tailored to each business
02 / PAID MEDIAPaid media &
Paid media &
acquisition.
Campaign strategy, management and optimization, focused on demand quality and the journey to conversion.
- Google Ads, Meta and LinkedIn as core channels.
- Campaign structure, audiences and investment strategy.
- Ongoing optimization, measurement and actionable reporting.
- Alignment across ads, landing pages and your funnel.
Clear investment priorities and a view of performance connected to your business.
Let’s talk acquisition03 / ORGANIC GROWTHSEO, AEO &
SEO, AEO &
conversion.
A digital presence that helps people find you, understand your value and take the next step.
- Website structure, architecture and technical SEO audits.
- Content strategy aligned with search intent.
- Clear, structured content for answer engines.
- CRO and optimization of landing pages and journeys.
A roadmap to improve visibility, relevance and conversion.
Let’s talk visibilityTHE NODALTO APPROACHThe complete journey.
The complete journey.
One connected system.
Explore how the pieces connect. Each stage feeds the next and creates insight to improve the whole.
01/ 04
Reach the right people.
Campaigns, content and positioning that attract demand aligned with your value proposition.
Acquisition strategy + intent02/ 04
Give every contact context.
Capture, data and qualification criteria to distinguish initial interest from a sales opportunity.
CRM + lead scoring + nurturing03/ 04
Move the opportunity forward.
Pipelines, assignment and automation that organize follow-up and help sales teams take action.
Pipeline + ownership + follow-up04/ 04
Start again, with better information.
Funnel reporting and analysis to find friction, prioritize changes and adjust investment.
Measurement + experimentation + optimizationSelect a stage to explore the journey.
HOW I WORKFrom clarity
From clarity
to execution.
Strategy paired with hands-on work. A defined scope, shared priorities and processes you can sustain.
01
Diagnose
Understand the business, funnel and tools. Identify friction and opportunities.
Current-state map + priorities02
Design
Define processes, data, ownership and metrics before configuring.
Roadmap + scope of work03
Implement
Configure, connect and validate changes. Document the work and support adoption.
Working system + documentation04
Optimize
Review results, learn from usage and focus improvements where they add value.
Reporting + next experimentsWAYS TO WORK TOGETHER
Audit & roadmap
Understand what is holding growth back and decide where to start.
Implementation project
Build, reorganize or connect a specific part of your operation.
Ongoing consulting
Manage, measure and optimize with a sustained focus on the business.
BEHIND NODALTOStrategic thinking.
Strategic thinking.
Hands-on execution.
I’m Lucas Da Ronco, a growth, CRM and automation consultant. My experience spans acquisition, performance and commercial operations, from campaigns and landing pages to workflows, pipelines and integrations.
At Nodalto, you work directly with me, connecting strategy with implementation and measurement.
Businesses ready
for their next step.
Startups, SaaS companies and SMEs with an active operation, clear goals and the commitment to invest in processes that support their growth.
I also support focused projects for marketing and sales teams that already have in-house resources.
BEFORE WE TALKQuestions worth
Questions worth
asking.
Can I engage you for a specific service?
Yes. We can work on an audit, an implementation or a specific need, such as restructuring a pipeline, designing lead scoring or optimizing campaigns. The scope follows the problem we need to solve.
What if I already have HubSpot?
We can review both its configuration and how it is used: data, properties, lifecycle stages, workflows, reporting and adoption. That diagnosis helps us prioritize changes that add value to your operation.
Do you work with other tools and channels?
HubSpot is the main CRM focus. We can also assess your current stack, integration needs and other acquisition channels when they make sense for your business. The proposal will clarify what is included in the hands-on work and what needs coordination with other specialists.
How are scope and investment defined?
We start with a conversation about your business, objectives and current situation. Then we define deliverables, responsibilities, timing and investment. The engagement can be a focused project or ongoing consulting.
How does the collaboration work?
Work is remote, in English or Spanish, with direct access to me. We agree on the working rhythm, access requirements and checkpoints around your project and team.
LET’S CONNECT THE PIECESYour next leap
Your next leap
starts with connection.
Tell me what you want to improve, where your business stands and what you need to solve. Let’s start with a good conversation.